This week's guest judge is Justine Armour, chief creative officer and partner at FIG, New York. Winner: Bring ' Sabotage'. This sweet short film for Norwegian courier company Bring asks and delightfully answers the question: what's the downside of having your packages reliably and consistently delivered?
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Vimla is a Swedish telco with good intentions. No high rates, no odd terms and conditions and first in Sweden to remove binding periods permanently. In other words - They're the phone company with good vibrations. The new concept was launched with these films, showing people getting physical vibrating reactions to Vimla phones and sim cards. The three films feature different unexpected visualizations of vibrations, all representing the good feelings of being a customer at Vimla. VIEW THE 3 SPOTS
It’s all cross-pollinating in Shondaland’s Bridgerton this allergy season! Flonase have partnered with the makers of Bridgerton to bring relief to hayfever sufferers on their daily perambulations. With the highly-anticipated new season of Bridgerton dropping on May 16th, which sees Miss Penelope Fetherington and Mr Colin Bridgerton stepping into the spotlight, we’ll be joined by a different kind of 'Polin' this Spring. VIEW THE SPOT
Apple’s has launched its latest “Relax, it’s iPhone” film in India created via TBWAMedia Arts Lab Singapore which puts iPhone 15 through a durability test like no other — tossing, turning, and tumbling around in the back of a rickshaw — to demonstrate its tough build quality. VIEW THE SPOT
When you’re in a shared living situation with so many flatmates, there are bound to be a few issues that arise. Someone not replacing the toilet paper or drinking somebody else’s milk or relying too heavily on the use of fossil fuels. We can’t do much about the empty loo roll or milk stealers, but luckily Contact Energy is working on that last one by promising net zero energy generation by 2035. VIEW THE SPOT
In the advertising industry, we come across a quite common cliché: showcasing the product as large as possible. If we apply this cliché to the automotive world, we realize that graphics often focus on displaying the car up close, glorifying the product itself. Instead of highlighting the experience the vehicle offers. VIEW THE AD
Here's a way to show the acceleration of a SSangYong VIEW THE AD
30% of the Brazilian population (around 50 million people) have bad breath. To overcome this issue, besides cleaning the teeth you need to clean the tongue. What if we could bring up iconic tongues to create awareness? VIEW 3 OUTDOORSVIEW THE 4 ADS
Ena Mori's "Heartache Generation" was the first-ever music video shot. Uising Ray-Ban Meta Smart Glasses, encased in custom-made, 3D-printed goggles. Generative Al was used to create an image of Mori wearing glasses, optimized for the placement of QR codes. The QR codes led viewers to an AR filter that outfitted them with the same goggles made for the video. Fans took home a tangible souvenir - the poster-that gave them access to an interactive digital experience that they could share on their socials. VIEW OUTDOOR
In the lead-up to the most loved-up calendar event of the year, energy drink brand, V Energy, wanted to bring people together on Valentines Day.So they conceived the greatest innovation for sipping since the single-chambered straw. Bear witness to the love-activated V-straw: a double-pronged, V-shaped straw that only works when two people come together and sip as one VIEW OUTDOOR
Stand at the counter of any McDonald’s and you’ll hear a chorus of customers saying ‘aaaaaaaaaand aaaaa….’ as they stare up at the menu board and decide which little treat to add to their go-to order. Aaaaand, we like that. VIEW 3 OUTDOORS
Swaggle is Australia’s newest pet retailer with a core ethos of ‘delivering pet happiness’. To launch amongst a campaign of playful pet stars in OOH and film social executions on Youtube, Instagram and TikTok we created a memorable PR stunt that caught everyone by surprise. VIEW OUTDOOR
There are millions of children with disabilities in China who are unable to play sports on their own initiative, resulting in physical and psychological distress. At present, there is a lack of attention and support from all sectors of society. "Wheelcheer" focuses on the physical and mental health of children with disabilities and promotes the concept of equality in sports. No matter how tall or short, fat or thin, standing or sitting, every child can be an athlete and enjoy the fun and benefits of sports. At the same time, the project hopes to arouse more social attention and support for children with disabilities, promote social inclusion and equality, and strive to build a more harmonious and inclusive social environment. The "Wheelcheer" adopts the upper body sensing technology to realize the interaction between the body and the screen with the help of the camera capturing the user's movement trajectory. This innovative design allows people to not only have fun in the game, but also complete the exercise, demonstrating the foresight of combining technology and health. At the same time, as a gamified exercise tool, "Wheelcheer" is not limited to specific disabled people, but is open to all users, breaking the traditional special care for disabled children and realizing the equality of exercise. Through the medium of scientific and technological games, it will attract a wider group of users from the perspective of promoting fairness in sports, and create a low-cost but meaningful sports experience for everyone. VIEW THE CONCEPT
K-Pop fans would do anything to collect every piece of media that features their idols, especially the large ones, like billboards, mupis, and posters. So, we want to help them take these ads home with instructions that teach them how to do it. The catch? It's in Korean. So if they want to use it, they need to learn the language with Duolingo. VIEW THE SPOT
Lucozade and adam&eveDDB are launching a major new campaign and brand platform bringing together Lucozade’s iconic Energy and Sport drinks for the first time in the brand’s 97-year-history. VIEW THE SPOT
SOS Children’s Villages expose the harsh realities of child labour in the brickmaking, mining, and tobacco industries with a thought-provoking workwear collection designed specifically for children. Behind the campaign is the advertising agency NORD DDB. VIEW THE SPOT
Rajamouli, the Oscar winning director of RRR seeks a discount on match tickets from Australian cricketer David Warner. Warner agrees, but needs a big favour- to star in a Rajamouli flick. VIEW THE SPOT
The social campaign launch features six-time NBA all-star Jimmy Butler, as he saddles up to show what supercharged hydration can do in a super-epic game of “H.O.R.S.E. on a Horse.” Often lauded for his ‘side quests’ during the regular NBA season, images of Jimmy cruising Miami streets on horseback were seeded online as yet another iconic act from the NBA star, before the content of Jimmy’s ‘H.O.R.S.E on a Horse’ showdown was revealed. VIEW THE SPOT
In a world where smartphones are becoming too interesting, Heineken x Bodega will unveil ‘The Boring Phone', a limited edition of 5,000 dumbphones surrounded by a 360° campaign that aims to return to the essence of simplicity while encouraging a more rewarding social life. VIEW THE 3 SPOTS
The Swedish hardware store Bolist loves helping people with their building projects, and therefore wanted to encourage people to ask for help. The solution was a commercial that showed what can happen if you don't ask for help, even though you should VIEW THE SPOT
Tom’s of Maine, has launched a new campaign, which takes on the notion that while natural deodorants may be good for the planet, they may not be so good for your BO. Under the Tagline, 'Smell Good, Good' VIEW THE 2 SPOTS
To reach a new generation of 18 job seekers, NPower Canada has launched a new campaign under the platform 'CTRL your future,' tapping into the power of their alumni success stories, led by Brand Transformation agency Humanity. VIEW THE 2 SPOTS
PUB, Singapore’s National Water Agency and VML Singapore have launched a new campaign to encourage Singaporeans to conserve more water. VIEW THE SPOT
The streets are alive with music, laughter and a bucket full of the Colonel’s best. It’s the vibrant spirit of Thailand’s beloved Songkran Festival, and KFC is wasting no time in serving up the joy of home. As a special tribute to the essence of home, KFC Thailand has launched its Songkran Bucket 2024 with VML Thailand. The bucket is a crispy fried, delectable journey to Thailand’s cultural heart. VIEW THE SPOT
The collective want to be healthy has never been higher and actually understanding how healthy one is has never been more confusing. The NutriPlus app from NutriChoice Britannia Industries Limited aims to remove that confusion. So while the mirror on the wall might lie, this app will always give the true picture of your health journey. VIEW THE SPOT
Phase 2 of TheOriginalMouthful™ encourages fans' participation with a revival of the classic Big Mac® chant promotion. Travel through the 70s, 80s and 90s and see if you can beat the clock to win. VIEW THE 2 SPOTS
The campaign, brought to life by The Martin Agency, spotlights a small business that uniquely impacts a whole community of golfers. The film, titled 'Two Dreams,' draws from the idea that small businesses are started by someone with a dream, and that dream empowers others to fulfil their own. VIEW THE SPOT
After research found young people are at least 68% more likely to vote in reality TV shows than in elections, MyLifeMySay and Ogilvy UK recruited a roster of influencers from the likes of Big Brother, Love Island and Britain’s Got Talent to encourage young people to register. VIEW THE SPOT
INTERBEV, a French interprofession that promote flexitarianism with its campaign “Love meat, eat it better”, have launched the “Eat like your avatar” operation in collaboration with French gamer Valouzz. VIEW THE SPOT
DIRECTV partners with legendary pitcher, Randy Johnson, in an all-new extension of their 'For The Birds' campaign, 'Bird Ballparks.' These stadium sanctuaries, built atop DIRECTV satellite dishes, finally give birds a safe place to watch baseball. VIEW THE SPOT
London creative agency BMB has delivered the first phase of work for British horse racing clients Great British Racing (GBR), the British Horseracing Authority (BHA) and racing’s Horse Welfare Board (HWB), to help improve engagement and public trust around equine welfare and safety within the sport. VIEW THE 5 ADS
In the US, the Latino workforce is taking high preference in positions that start from the bottom but end up ascending in an incredible way, if for that moment English is not part of your native language, then it will limit your future. Because English will be in the domniara company, for this reason we created a graphic communication to express in an ironic way how far you can go, with your knowledge. VIEW THE AD
Even the greatest creations have them in operation and the services for those who manage to create a historic success, "El Ttanicc" was one of them, but the immense ship lacked a great detail, the training of its employees since they were trained to speak languages , the mother language at that time, but added to the fact that the mechanical failures were not only a disaster, due to not mastering the English language VIEW THE AD
Australie.GAD's campagin for Corsair's new fully reclinable business class seats features the perceived duration of selected Corsair flights, proving that once asleep, tme just flies by VIEW THE 3 ADS
The Delete Institute is a Psychiatry institute at UFRJ (IPUB). They are a team of professionals in the areas of health, technology, communication and education. Since 2008, they have been carrying out research on the impact of technology on health and providing guidance on the conscious use of screens and digital addiction. VIEW THE 4 AD
The Big Mac wasn’t as culturally BIG as it used to be. But there was a whole generation of people who could still list out every, single, ingredient thanks to an old 1974 jingle. So, 50 years later we brought it back. But, for a whole new generation. And once we taught them the chant, we turned the mistakes they made on social media into a series of OOH celebrating their fumbles. VIEW 2 OUTDOORS
You'd be surprised how common Endometriosis is, and that there is no real cure. The result is an extremely painful condition that affects girls of all ages, for the rest of their life. We needed to educate listeners using emotion, and we did so with a young female voiceover, and a strong story. PLAY THE SPOT
Launching the first campaign within the framework of the innovative new brand platform, a2 Milk® proudly introduces 'Tough Tummies'. This integrated campaign celebrates a2 Milk’s natural absence of the A1 protein found in most conventional milk. VIEW THE SPOT
Integrated creative agency MullenLowe today launches a new content platform, Princesses on Periods, for Bayer Consumer Health Brand, Dorival, in Central America. In these tales, Rapunzel, Sleeping Beauty and Cinderella aren’t stuck in castles talking to animals; they’re going to school, having fun with their friends, gaming on Twitch, sharing makeup tips and playlists… just living their best lives – and also, getting their periods. VIEW THE 3 SPOTS
‘Trade Places’ features a photo series of LGBTQIA+, London based decorating collective Corky’s Painters, who share their experiences of being tradeswomen in a male dominated industry - all the while being transformed into their male counterparts through drag. VIEW THE SPOT
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