Study Finds That Disappearing Photos Increase Matches
- Monday, April 22 2024 @ 08:56 am
- Contributed by: kellyseal
- Views: 62
A new study has found that when dating app users can share disappearing photos with other users, it can increase matches and user engagement.
According to Phys.org, researchers found that enabling people to share photos that would disappear within a certain timeframe helped them overcome fears related to privacy and helped with conversation starters. Many dating app users are not willing to share personal details about themselves when they meet new people on dating apps, making it more difficult to connect and have deeper conversations, according to the study.
The large-scale randomized field experiment was conducted with more than 70,000 users of a China-based dating app. The experiment featured both a control group where subjects uploaded a photo that would stay posted, like in traditional dating app profiles, and a treatment group where users could upload ephemeral photos. They found that users in the treatment group sent more personal photos compared with the control group.