“Rip-roaring entrepreneurial tale, packed with drama.”
Suki Casanave — Washington Post

“Environmentally and socially responsible businesses just don’t happen - they are created by passionate and persistent people… an entertaining and enlightening book for anyone who dares to live their green dreams.
Joel Makower — Greenbiz.com

Ron and Arnie’s story . . . is particularly compelling because it traces the experiences of a couple of guys (twins) who invite us into their thinking, the evolution of their personal and professional lives, and how it all wove together into the evolution of an incredibly successful company . . . The story as a whole is remarkable."
Fred Kirschenmann, President, Stone Barns Center for Food and Agriculture