The department store is prepping the first marketing campaign from new leadership as the latest strategy gains tract ...
Today's Top News
MediaDailyNewsLawmakers Make Ad-Friendly Revisions To Privacy Bill
The ANA is "pleased that some of the revised language appears to reflect the importance of advertising in driving economic growth and funding a vast array of popular digital services." ...
Extra Space Storage and Google are running a limited U.S. trial in Search Ads for a recommendations-driven ...
The move signals just how international audience measurement is becoming due to the integration of digital and cross-platfo ...
OpenAI said it worked with industry-leading casting and directing professionals to narrow down more than 400 submissions befo ...
TikTok will begin integrating generative AI into its ad products with "TikTok Symphony," a suite of AI too ...
LinkedIn has announced it will begin adding labels to in-stream content created by generative AI so its use ...
Metrics and measurement to determine bidding and budgets have become increasingly complex as generative AI finds its w ...
GT's markets fermented food and beverage brands including the first bottled kombucha to be sold in the ...
Microsoft Uses GAI To Change Media Planning, Ad Buys
Microsoft CoPlanner, powered by generative AI, will enable advertisers and agencies to simplify the media-planning process. It ...
Mazda Uses AI With Experiential Activation
BirdDog also has recently worked with Polestar and Toyota. ...
E.L.F. Brings 'Lip Oil Change' To Indy 500
In a racing first, the beauty brand is sponsoring Katherine Legge, the only woman driver in this year ...
Man-Baring Campaigns Target London
One campaign features a tush close-up; the other, a man sitting on a toilet inside a see-through tr ...
Green Day Partners With Keurig Dr Pepper To Launch Punk Bunny Coffee
Punk Bunny Coffee claims it will be the first brand to launch with easy-peel K-Cup pods, which a ...
Chaumet Luxury Brand Runs First 3D CTV Campaign On LG Home Screen
LG Ad Solutions launched the first 3D native digital display on its platform for the collection of high-e ...
Shake Shack Kicks Off Summer With New BBQ Burger Menu
VP of Brand Marketing Mike McGarrMcGarry hinted at a yet-to-be-announced collaboration to promote BBQ. ...
News Corp. And OpenAI Ink Content Agreement
News Corp. joins several other publishers that are granting access to OpenAI, including Dotdash Meredith and "Financial Tim ...
Bud Light Spotlights Sponsorship Of UFC's Dustin Poirier
The ad is a continuation of the campaign introduced by the brand during its Super Bowl ad. ...
Alternative St. Louis Weekly Sold To Unidentified Buyer
Entire editorial staff of "Riverfront Times" is laid off, local media reports state. ...
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Find Out More »OPINION
At 72, John Wolfe still looked like an altar boy - the world's tallest altar boy - with short, straight blond hair and a mischievous grin. John was more Irish than a pint of stout, a ...
The ByteDance-owned app plans to disband its global user operations team, which handles user support and user communications. ...
The latest plan to extend the "Jeopardy!" brand beyond the confines of its beloved "mothership" is a new spinoff coming exclusively to Amazon Prime Video. ...
