Indian Journal of Marketing

Welcome to the Website of : Indian Journal of Marketing,

Indexed in Scopus, Included in UGC's - CARE List of Journals (Group II), Included in ABDC Journal List (Rating : C) ; Print ISSN 0973 - 8703 (Published since 1968 ; Frequency : Monthly ; Language : English)

Indian Journal of Marketing is a double blind peer reviewed refereed monthly journal, which is being published since 1968. It is an authentic research publication dealing with the following topics: marketing, advertising, consumer behaviour, sales management, advertising & promotion management, marketing strategy, customer loyalty, marketing segmentation and targeting, customer value modelling, business information systems (MIS), business law, communication, direct marketing, e-commerce, global business, marketing research, marketing theory & applications, office administration/management, retailing, sales/selling, services, online branding, strategic use of IT, multichannel marketing, digital marketing, social media and social networks, viral marketing, mobile marketing, direct and interactive B2B marketing, and agricultural marketing among others.

Being a continuous medium of marketing education, it enjoys the readership of academicians, students, and marketing managers from top B-schools, universities, and colleges in India and abroad. Its objective is to disseminate knowledge, which ensures good practice of professional marketing. By encouraging research and thinking, it attempts to contribute to a better perception of marketing theories, its framework, resources, structures, systems, processes, and performance of organizations. Its focal point is on research and reflections relevant to academicians and practicing managers.

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Volume 54, Issue 3, March 2024

Open Access Open Access  Restricted Access Subscription or Fee Access
    

Announcements

 

Announcement

 

 Dear Authors,

The Submission Window is now CLOSED for new submissions for 2023 for Indian Journal of Marketing. Thanks to all authors for their overwhelming support in submitting good quality manuscripts and for your interest in Indian Journal of Marketing. We are working on the manuscripts, and the authors shall receive the decision regarding the first reviews of the manuscripts from our end shortly.

Thanks,
Team IJM

 Our Contact details have changed. Please note the updated email addresses.

Please send your queries regarding subscriptions, request for renewal invoices, NEFT/RTGS payment details, claims for missing issues, or any other query of all our eight journals to : sub@indianjournalofmarketing.com

 AMC Indian Journal of Entrepreneurship (ISSN: 2581-7302) has been indexed in ICI Journals Master List 2018. Index Copernicus (ICV 2018 = 60.42)

 Indian Journal of Computer Science (ISSN: 2456-4133) has been indexed in ICI Journals Master List 2018. ICV 2018 = 79.27




 The Full text content (IJM) of the Current Volume (Volume 49) is available and can be downloaded.


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 Full Text Content of IJM from 2019 is now available and can be downloaded

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Indian Journal of Marketing
Current A/c: 65270940713
Bank Name: State Bank of India, Asian Games Village, New Delhi, India
Branch Code: 07407 - Asian Games Village, New Delhi
IFS Code: SBIN0007407
MICR Code : 110002007

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 Online subscription for institutes is now available for Indian Journal of Computer Science. Please check details in subscription form.

 Indian Journal of Marketing, Indian Journal of Finance, and Prabandhan: Indian Journal of Management are indexed in UGC-CARE Journals (Group A).

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